Privacy Notice

Effective Date: July 8, 2026

This Privacy Notice explains how AskEmma.ca (“AskEmma,” “we,” “us,” or “our”) collects, uses, discloses, retains, and otherwise handles personal information in connection with the AskEmma.ca platform.

AskEmma is associated with:

Alex Goodman, Sales Representative

RE/MAX Your Community Realty, Brokerage

For privacy questions, contact:

hello@askemma.ca

1. Scope

This Privacy Notice applies to personal information handled through:

• AskEmma.ca;
• user accounts;
• property searches;
• AI-assisted features;
• Emma chat interactions;
• saved searches;
• property alerts;
• contact forms;
• showing requests;
• seller tools;
• valuation requests;
• email communications;
• text communications where enabled;
• customer support;
• cookies and similar technologies; and
• related Platform features.

Third-party websites and services may have separate privacy practices.

2. Our Privacy Approach

We seek to collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate in the circumstances and in accordance with applicable privacy law.

Depending on the circumstances, applicable law may include the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy requirements.

We seek to:

• identify purposes for collection;
• limit collection to what is reasonably needed;
• obtain consent where required;
• use and disclose information appropriately;
• apply reasonable safeguards;
• retain information only as reasonably necessary;
• provide appropriate access and correction rights; and
• respond to privacy questions and concerns.

3. Information You Provide

We may collect information you voluntarily provide, including:

Account Information

• name;
• email address;
• telephone number;
• login information;
• account preferences; and
• verification information.

Property and Search Information

• locations searched;
• property types;
• price ranges;
• preferred neighbourhoods;
• saved listings;
• saved searches;
• search filters;
• buying preferences;
• selling preferences;
• property interests; and
• alert settings.

Contact and Inquiry Information

• questions;
• messages;
• showing requests;
• callback requests;
• buyer inquiries;
• seller inquiries;
• valuation requests;
• booking information;
• communication preferences; and
• records of communications.

Seller and Property Information

Where you request seller tools, estimates, market information, or assistance, we may collect:

• property address;
• property characteristics;
• renovation information;
• condition information;
• ownership-related information you choose to provide;
• selling timeline;
• reason for inquiry;
• expected price;
• occupancy information; and
• other information relevant to the requested feature.

AI and Emma Interactions

We may collect:

• prompts;
• questions;
• chat messages;
• feedback;
• property references;
• uploaded content;
• documents;
• images; and
• other information submitted to AI-assisted features.

Do not submit unnecessary highly sensitive information into general AI chat or search fields.

4. Information Collected Automatically

When you use the Platform, we may automatically collect technical and usage information, such as:

• IP address;
• browser type;
• device type;
• operating system;
• device identifiers;
• pages viewed;
• referring pages;
• date and time of access;
• interaction events;
• search activity;
• session information;
• approximate location derived from IP address;
• error logs;
• performance information;
• security events; and
• cookie or similar-technology identifiers.

Where a feature requests precise device location, we will rely on device permissions or another appropriate basis before accessing it.

5. Information From Other Sources

We may receive information from sources including:

• real-estate data providers;
• brokerages;
• real-estate boards;
• MLS®-related systems;
• service providers;
• authentication providers;
• analytics providers;
• public sources;
• government or open-data sources;
• referral sources;
• real-estate professionals; and
• other users where permitted.

We may combine information from different sources where reasonably appropriate for the purposes described in this Notice.

6. How We Use Personal Information

We may use personal information to:

• provide and operate the Platform;
• create and manage accounts;
• authenticate users;
• provide property search;
• save searches and preferences;
• provide alerts requested by users;
• respond to questions;
• process showing requests;
• respond to buyer or seller inquiries;
• provide requested information;
• personalize Platform experiences;
• generate property recommendations;
• generate or support automated insights;
• generate estimated values or opinions of value;
• generate comparable-property information;
• provide AI-assisted responses;
• maintain conversation context;
• improve search relevance;
• maintain security;
• detect fraud and misuse;
• prevent scraping and unauthorized access;
• troubleshoot errors;
• understand Platform performance;
• conduct analytics;
• improve features;
• maintain records;
• manage consent;
• communicate about requested services;
• send commercial communications where legally permitted;
• enforce terms;
• protect legal rights;
• comply with legal obligations; and
• carry out other purposes disclosed at or before collection.

7. AI and Automated Processing

AskEmma uses AI-assisted and automated technologies.

Information you submit to Emma or another AI feature may be processed to:

• understand your request;
• retrieve relevant information;
• generate a response;
• compare properties;
• organize information;
• personalize results;
• improve feature performance;
• detect abuse; and
• maintain system security.

AI-generated outputs may be inaccurate or incomplete and should be independently verified.

We may use third-party technology providers, including AI, cloud, hosting, database, and infrastructure providers, to support Platform functionality.

Information processed through these services may, depending on the provider and configuration, be processed or stored outside your province or outside Canada and may therefore be subject to the laws of another jurisdiction.

AskEmma does not intentionally use private account content to train a publicly available general-purpose AI model unless we clearly disclose that practice and obtain any consent required by applicable law.

Where human review of a conversation, prompt, output, or technical record is reasonably necessary, access should be limited to purposes such as:

• support;
• safety;
• abuse prevention;
• quality review;
• troubleshooting;
• legal compliance; or
• improving the requested service.

8. Automated Estimates, Comparisons and Recommendations

The Platform may process information to generate:

• estimated values;
• opinions of value;
• comparable-property results;
• pricing comparisons;
• verdicts;
• property rankings;
• recommendations; or
• other automated insights.

These outputs are informational and may be based on incomplete or changing data.

They should not be treated as a formal appraisal, guaranteed valuation, or substitute for independent professional assessment.

9. How We Disclose Personal Information

We may disclose personal information in the circumstances described below.

Service Providers

We may provide information to service providers supporting functions such as:

• hosting;
• cloud infrastructure;
• databases;
• authentication;
• email;
• messaging;
• AI processing;
• analytics;
• cybersecurity;
• fraud prevention;
• mapping;
• customer support;
• scheduling;
• software development; and
• other operational functions.

Service providers should receive information only as reasonably necessary for the relevant function and subject to applicable arrangements and law.

Requested Real Estate Assistance

Where you:

• request a showing;
• request contact;
• ask to speak with an agent;
• request buyer assistance;
• request seller assistance;
• request a valuation discussion;
• submit a property inquiry; or
• otherwise request real-estate assistance,

we may disclose information reasonably necessary to respond to your request to:

Alex Goodman, Sales Representative

RE/MAX Your Community Realty, Brokerage

and, where appropriate to fulfill your request, another properly licensed real-estate professional involved in responding.

Submitting a request does not by itself create a representation agreement.

Legal and Safety Purposes

We may disclose information where reasonably necessary to:

• comply with law;
• respond to lawful legal process;
• protect rights or property;
• investigate fraud;
• address cybersecurity incidents;
• protect users or the public;
• enforce agreements; or
• establish, exercise, or defend legal claims.

Business Transactions

Information may be disclosed in connection with a proposed or completed financing, reorganization, sale, merger, acquisition, transfer, or similar business transaction, subject to applicable law and appropriate protections.

10. We Do Not Sell Personal Information for Independent Third-Party Marketing

AskEmma does not sell personal information to unrelated third parties for their own independent marketing purposes.

This does not prevent:

• use of service providers;
• disclosures requested by you;
• disclosures needed to respond to a real-estate inquiry;
• legally permitted business transactions; or
• disclosures required or permitted by law.

11. Marketing and Commercial Electronic Messages

Where permitted by law, we may send information about:

• properties;
• market updates;
• saved searches;
• property alerts;
• services;
• platform features;
• events;
• real-estate opportunities; or
• related content.

Where consent is required, we seek consent or rely on another legally permitted basis.

You may withdraw consent to marketing communications through the unsubscribe method provided in the communication or by contacting:

hello@askemma.ca

Withdrawal from marketing does not necessarily stop:

• requested responses;
• account communications;
• security notices;
• transactional communications;
• communications necessary to provide a requested feature; or
• communications otherwise permitted by law.

12. Cookies and Similar Technologies

We may use cookies and similar technologies for purposes including:

• security;
• authentication;
• session management;
• remembering preferences;
• Platform functionality;
• analytics;
• performance;
• error detection; and
• other disclosed purposes.

Non-essential analytics or advertising technologies should be managed through available consent controls where required.

For more information, see the AskEmma.ca Cookie Policy.

13. Consent

Consent may be:

• express;
• implied where legally permitted; or
• otherwise handled under an applicable legal authority.

The appropriate form of consent may depend on:

• the sensitivity of the information;
• reasonable expectations;
• the purpose of processing; and
• applicable law.

You may withdraw consent, subject to:

• legal restrictions;
• reasonable notice;
• contractual requirements; and
• consequences we explain where appropriate.

Withdrawal may affect our ability to provide a requested feature.

14. Retention

We retain personal information only for as long as reasonably necessary for purposes such as:

• providing requested services;
• maintaining accounts;
• responding to inquiries;
• maintaining security;
• resolving disputes;
• enforcing agreements;
• meeting legal or regulatory obligations;
• maintaining consent records;
• fraud prevention; and
• other legitimate operational needs.

Retention periods may vary depending on:

• the type of information;
• the purpose of collection;
• account activity;
• contractual requirements;
• data-source requirements;
• legal obligations; and
• security needs.

When information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable requirements and technical limitations.

15. Safeguards

We use administrative, technical, and organizational safeguards that are intended to be appropriate to the nature of the information and relevant risks.

Safeguards may include:

• access controls;
• authentication;
• security monitoring;
• system logging;
• encryption where appropriate;
• restricted administrative access;
• vendor controls;
• backup practices; and
• incident-response procedures.

No method of storage or transmission is completely secure. We cannot guarantee absolute security.

16. Privacy Breaches

Where a privacy or security incident occurs, we will assess and respond to it in accordance with applicable law.

This may include, where legally required:

• investigation;
• containment;
• recordkeeping;
• notification to affected individuals; and
• reporting to an appropriate regulator.

17. Cross-Border Processing

Some service providers may process or store information outside Ontario or outside Canada.

As a result, information may be subject to the laws and lawful access requirements of the jurisdiction where it is processed.

We seek to use appropriate arrangements and safeguards where required by applicable law.

18. Access and Correction

Subject to applicable law, you may request:

• access to personal information held about you;
• correction of inaccurate information; or
• information about how your personal information has been handled.

Requests may be sent to:

hello@askemma.ca

We may need to verify identity before responding.

Legal exceptions may apply.

19. Account and Deletion Requests

You may request closure of your account or deletion of certain personal information by contacting:

hello@askemma.ca

A deletion request may not result in immediate deletion of every record.

We may retain information where reasonably necessary for:

• legal obligations;
• regulatory requirements;
• security;
• fraud prevention;
• dispute resolution;
• enforcement;
• consent records;
• backup cycles; or
• other legally permitted purposes.

20. Children

The Platform is intended for persons capable of engaging with real-estate information and services.

AskEmma is not designed as a service directed to young children.

If we learn that personal information has been collected from a child in circumstances requiring parental or guardian consent and appropriate consent has not been obtained, we will take reasonable steps consistent with applicable law.

21. Your Choices

Depending on the feature, you may be able to:

• unsubscribe from marketing;
• disable property alerts;
• change account preferences;
• control browser cookies;
• use cookie settings;
• deny device-location permission;
• request access;
• request correction;
• request account closure; or
• contact us about privacy concerns.

22. Third-Party Websites

The Platform may link to independent third-party websites.

Their privacy practices are governed by their own policies.

We are not responsible for privacy practices outside our control.

23. Changes to This Privacy Notice

We may update this Privacy Notice to reflect:

• changes in the Platform;
• new features;
• legal requirements;
• operational changes; or
• changes in information practices.

Where appropriate, we will update the effective date and provide additional notice.

24. Privacy Contact

For questions, concerns, access requests, correction requests, consent withdrawal requests, or other privacy matters:

Email: hello@askemma.ca

Please include enough information for us to understand and respond to your request.