AskEmma.ca
Legal & Policies
The full detail behind AskEmma’s notices, in one place — how estimates and price comparisons work, what Emma is, where listing and sold data comes from, and how we work with you. The short notes across the site link here.
Overview
AskEmma provides general information, search, organization, comparison, and educational tools.
Nothing on AskEmma is a substitute for legal, financial, mortgage, tax, accounting, appraisal, inspection, engineering, environmental, insurance, investment, or other professional advice.
Real estate decisions can involve significant financial and legal consequences.
Verify material facts and consult appropriate qualified professionals before acting.
AI & Emma
About Emma
Emma is an AI assistant. Her responses are automatically generated and may be incomplete, inaccurate, misunderstood, or out of date.
Emma can help search, organize, compare, summarize, and explain available information, but she is not a substitute for a registered real estate professional, lawyer, lender, mortgage professional, appraiser, home inspector, accountant, engineer, environmental professional, or other qualified adviser.
Do not rely on Emma for legal, financial, mortgage, tax, investment, appraisal, inspection, engineering, environmental, or other professional advice.
Verify material facts and obtain appropriate professional advice before making a decision, signing a document, waiving or fulfilling a condition, or spending money.
AskEmma is provided on an “as available” basis.
Information and AI-generated content may be inaccurate, incomplete, delayed, unavailable, or outdated.
Automated systems can misunderstand questions, confuse properties, rely on incorrect inputs, generate unsupported statements, or omit material information.
Do not assume that a response has been reviewed by Alex Goodman or another human unless the response is expressly identified as human-reviewed.
Do not enter highly sensitive information into Emma unless it is genuinely necessary for the feature you are using.
Do not enter: passwords; banking credentials; credit-card numbers; Social Insurance Numbers; government identification numbers; unnecessary health information; private access codes; other information not needed for the request.
Property value & estimates
Estimated value / opinion of value
This automated estimate is provided for general informational and illustrative purposes only. It may be based on available property information, selected recent comparable sales, listing information, market data, and model assumptions. Those inputs may be incomplete, delayed, inaccurate, incorrectly matched, or materially different from the subject property.
The estimate is an opinion of value only. It is not an appraisal, formal valuation, guarantee of market value, guarantee of sale price, or substitute for a property-specific professional assessment.
It must not be relied upon for lending, mortgage underwriting, taxation, insurance, litigation, investment, estate, family-law, accounting, or other professional-purpose use.
Actual market value and sale price may differ materially because of property condition, renovations, defects, location, exposure, floor level, parking, locker, lot characteristics, occupancy, tenancy, market changes, incentives, transaction terms, timing, and other factors that may not be captured by the model.
Do not make a financial or real estate decision based solely on this estimate. Verify material information and obtain an appropriate property-specific assessment before acting.
Estimate only — not a mortgage approval
Any affordability, mortgage-payment, qualification, rate, borrowing, or pre-approval-related result is provided for general informational purposes only.
It is not a mortgage approval, pre-approval, lending commitment, credit decision, guarantee of financing, financial advice, or promise that any lender will approve a particular amount, rate, product, property, or borrower.
Actual qualification depends on lender criteria, income verification, credit, debts, property review, appraisal, insurance, interest rates, applicable qualification requirements, documentation, and other factors.
Consult an appropriately authorized mortgage or lending professional before relying on the result.
AI-generated recommendation
Recommendations are generated from available property data, stated preferences, user activity where permitted, and model assumptions.
A recommendation is not advice, a guarantee of suitability, or a recommendation to buy, sell, lease, or invest.
AskEmma may not know important facts about your finances, family needs, legal position, property condition, future plans, or other circumstances.
Verify material information and make your own decision with appropriate professional advice.
Automated property audit — issue-spotting only
A property audit is based on available information and automated analysis. It may contain errors, use incomplete or outdated information, miss material facts, or identify concerns that are not actual problems.
It is not a home inspection, legal review, title search, appraisal, environmental assessment, engineering report, zoning opinion, status certificate opinion, financing review, or substitute for professional due diligence.
Do not treat a high score, low-risk result, or absence of warnings as confirmation that a property is safe, suitable, legally compliant, financeable, insurable, or a good investment.
Price comparison (verdict)
AI relative-price comparison
A “below,” “in line with,” or “above” result compares the current asking price with selected recent comparable sales and available property information. It is an automated opinion of relative price only.
It is not a determination of fair market value, not an appraisal, not professional advice, not a recommendation to buy or sell, and not a prediction of the property’s future value or eventual sale price.
Comparable properties can differ materially in condition, renovations, size, layout, floor level, view, exposure, parking, locker, lot, location, tenure, occupancy, timing, incentives, transaction terms, and other characteristics.
Verify the underlying information and obtain appropriate professional advice before acting.
Listing & market data (MLS®)
Property, listing, sold, tax, school, neighbourhood, mapping, and market information may come from participating real estate boards or associations, brokerages, public records, authorized data services, and other third-party sources.
Information is deemed reliable but is not guaranteed to be accurate, complete, current, or available. Information may be delayed, corrected, withdrawn, changed, restricted, or incorrectly matched. AskEmma does not independently verify every data point.
Listings and property status can change quickly. Always verify material information with the appropriate original source, the relevant listing brokerage, and qualified professionals before relying on it or making a decision.
AI-generated market content for general information only
This content may be automatically generated from available listing, transaction, market, and other data. It may contain errors, omissions, outdated information, or incomplete context and may not reflect all relevant transactions or current conditions.
Historical statistics and trends do not predict future results.
This content is not real estate, legal, financial, mortgage, tax, investment, appraisal, or other professional advice and is not a recommendation to buy, sell, hold, or invest.
Verify material information and consult appropriate qualified professionals before acting.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA.
Sold data & VOW
Reported sold prices and other restricted listing information are displayed only where permitted under applicable real estate board or association rules, MLS® System rules, data-licence terms, and Virtual Office Website requirements.
Access may require account registration, authentication, acceptance of additional terms, and satisfaction of applicable eligibility requirements. Availability varies by property, region, board or association, data source, account, and applicable rules.
A reported sold price is historical transaction information from an authorized data source. It is not a current valuation, not an appraisal, and not evidence of a property’s present condition.
Corrections, rescissions, private adjustments, incentives, unusual terms, and other information may not be reflected. Verify material information before relying on it.
A terminated, expired, suspended, cancelled, or otherwise de-listed listing is not necessarily a sold property. A listing may leave the market for many reasons. Do not infer a sale unless an authorized source reports a sale.
Brokerage & representation
AskEmma is a technology-enabled real estate information and search service associated with Alex Goodman, Sales Representative, RE/MAX Your Community Realty, Brokerage.
Any real estate trading services provided by Alex Goodman are provided in his capacity as a Sales Representative through RE/MAX Your Community Realty, Brokerage.
Creating an account, using Emma, saving a property, requesting information, or submitting an inquiry does not by itself create a client, agency, fiduciary, representation, or other brokerage relationship. Any representation relationship is subject to applicable law and the required agreement with a registered brokerage.
Not intended to solicit persons who are subject to an existing representation agreement or to induce any person to breach an existing agreement.
Creating an account does not make you a client of Alex Goodman, RE/MAX Your Community Realty, Brokerage, or any other real estate professional or brokerage. A representation relationship is subject to applicable law and the required agreement with a registered brokerage.
Already represented?
AskEmma and Alex Goodman do not intend to solicit a person who is subject to an existing representation agreement or induce any person to breach an existing agreement.
If you are already represented, review your agreement and contact your existing brokerage or obtain independent advice before requesting services that may conflict with that relationship.
Requesting information or contact through AskEmma does not itself create a representation agreement.
By selecting “Request contact,” you are asking AskEmma to send your contact details and inquiry to Alex Goodman, Sales Representative, RE/MAX Your Community Realty, Brokerage. This request does not create a representation agreement.
Documents & tools
General educational information only
AskEmma is not OREA and is not affiliated with or endorsed by OREA unless expressly stated otherwise.
This guide is not a substitute for the official current form, current instructions, brokerage supervision, or independent legal advice.
Forms, clauses, practices, and legal requirements can change.
Do not sign, complete, alter, waive, fulfill, amend, or rely on a form based solely on an AskEmma explanation.
Use properly authorized and current forms and obtain advice from your brokerage and lawyer where appropriate.
AskEmma does not guarantee that a form, excerpt, description, or explanation is complete, current, suitable, or legally effective for your circumstances.
Plain-language educational explanation only — not legal advice
The meaning and legal effect of a contract clause depend on its exact wording, schedules, amendments, other clauses, facts, dates, deadlines, surrounding circumstances, and applicable law.
AskEmma may misunderstand wording, miss conflicts, overlook deadlines, or fail to identify legal consequences.
Do not sign a document or waive, fulfill, remove, amend, extend, or rely on a condition or clause based solely on this explanation.
Obtain advice from your lawyer and registered real estate professional as appropriate.
Automated issue-spotting only
This feature is not: a legal review; legal advice; a title search; a status certificate legal opinion; a home inspection; an engineering review; an environmental assessment; an appraisal; a due-diligence report; or any other professional opinion.
The tool may miss material issues and may flag matters that are not actual problems.
“No flags found” does not mean that a document or property is safe, complete, compliant, acceptable, or approved.
Have the complete document and relevant facts reviewed by the appropriate qualified professional before a deadline, waiver, fulfillment, signature, payment, or decision.
General educational information only
A Seller Property Information Statement, commonly referred to as an SPIS, is not a substitute for independent inspections, searches, inquiries, contractual protections, due diligence, or legal advice.
The completeness, accuracy, significance, and legal effect of any statement depend on the particular facts, wording, circumstances, and applicable law.
AskEmma does not verify statements made in an SPIS and may miss inconsistencies, omissions, defects, disclosure issues, or other material concerns.
Buyers and sellers should obtain advice from their own appropriate qualified professionals before completing or relying on an SPIS.
Before uploading
Upload only documents you are authorized to share. Remove unnecessary sensitive personal information before uploading.
Do not upload passwords, banking credentials, Social Insurance Numbers, unnecessary government identification, or other highly sensitive information unless the feature expressly requires it and the Privacy Notice clearly explains the processing.
Automated document analysis may miss important issues, misunderstand wording, or generate false alerts.
Uploading a document does not create solicitor-client privilege, a legal retainer, or a professional review relationship.
Schools, maps & third parties
School information is provided for general reference only.
School names, ratings, rankings, programs, boundaries, catchments, eligibility, capacity, transportation, distances, and admission rules may be incomplete, outdated, or changed without notice.
A nearby school is not a guarantee of attendance or admission.
Verify all important information directly with the applicable school and school board before making a real estate decision.
AskEmma does not recommend a property based on the race, ethnicity, religion, family status, disability, or other protected characteristic of residents or communities.
Map information is approximate.
Pins, boundaries, neighbourhood names, distances, travel times, transit information, lot outlines, school areas, zoning overlays, and other geographic information may be estimated, incomplete, or inaccurate.
Do not rely on a map display to determine legal boundaries, title, zoning, easements, school eligibility, municipal jurisdiction, travel time, or other material matters.
Verify important information with the appropriate authoritative source.
AskEmma may link to or integrate third-party websites, tools, data sources, professionals, and services.
Unless expressly stated otherwise, a link, integration, referral, or mention does not mean that AskEmma or Alex Goodman guarantees, controls, endorses, or accepts responsibility for the third party’s information, availability, security, advice, conduct, products, or services.
Third parties may have their own terms and privacy practices.
Terms of Use
Draft — pending legal review. Read the full Terms of Use. Open →
Privacy Notice
Draft — pending legal review. Read the full Privacy Notice. Open →
Electronic communications
Effective Date: July 8, 2026
This Electronic Communications Notice explains how AskEmma.ca may communicate with you by:
- email;
- text message;
- telephone;
- in-platform notification;
- push notification where enabled; or
- other electronic means.
1. Communications You Request
When you voluntarily submit a request, we may use the contact information you provide to respond.
Examples include:
- requesting a showing;
- asking about a property;
- requesting a callback;
- requesting buyer assistance;
- requesting seller assistance;
- requesting an estimate discussion;
- asking Emma to connect you with a person;
- submitting a support request; or
- otherwise asking us to contact you.
A response to your request may come from:
Alex Goodman, Sales Representative
RE/MAX Your Community Realty, Brokerage
or, where appropriate to fulfill your request, another properly licensed real-estate professional involved in responding.
2. Service and Transactional Communications
We may send communications reasonably connected with a service, request, account, or transaction, including:
- account verification;
- password or login communications;
- security alerts;
- responses to inquiries;
- showing coordination;
- requested property information;
- service notices;
- changes affecting a requested feature;
- privacy or legal notices;
- confirmations; and
- other non-promotional communications.
Where permitted by law, these communications may continue even if you unsubscribe from marketing communications.
3. Property Alerts and Saved Searches
Where you activate a property alert or saved-search notification, you request communications relating to the criteria you selected.
These may include:
- new listings;
- price changes;
- status changes where available;
- matching properties;
- market updates connected with your request; or
- similar requested notifications.
You may disable alerts through available account controls, the communication itself, or by contacting:
4. Commercial Electronic Messages
We may send commercial electronic messages where:
- you have provided consent;
- consent may legally be implied;
- another lawful basis or exception applies; or
- the communication is otherwise permitted by applicable law.
Commercial communications may include information about:
- properties;
- real-estate services;
- market updates;
- Platform features;
- opportunities;
- events;
- newsletters; or
- related services.
5. Consent Is Separate Where Required
Where express consent is required for marketing, we seek to keep that consent separate and understandable.
Creating an account does not automatically mean that every type of optional marketing communication is authorized.
Where an optional marketing checkbox is presented, it should not be pre-selected unless legally permitted.
6. Sender Identification
Commercial electronic communications should identify the sender and provide contact information as required by applicable law.
Depending on the communication and context, the sender may be identified as:
- AskEmma.ca;
- Alex Goodman, Sales Representative;
- RE/MAX Your Community Realty, Brokerage; or
- another identified sender legally involved in the communication.
7. Unsubscribe
Commercial electronic messages will include an unsubscribe mechanism where required by law.
You may also request to stop marketing communications by contacting:
We will process unsubscribe requests in accordance with applicable legal requirements.
8. Effect of Unsubscribing
Unsubscribing from marketing does not necessarily prevent communications that are:
- requested by you;
- transactional;
- related to an active inquiry;
- necessary for security;
- necessary to operate an account;
- required by law; or
- otherwise permitted without marketing consent.
9. Text Messages
Where text-message features are enabled and you provide a mobile number, messages may be used for purposes you request or authorize.
Depending on the feature, messages may include:
- showing coordination;
- inquiry responses;
- appointment information;
- property alerts;
- requested updates; or
- marketing where legally permitted.
Standard message and data rates charged by your carrier may apply.
You should not rely on text messaging for emergencies.
10. Telephone Calls
Where you request contact or otherwise provide a legally permitted basis for a call, you may receive a telephone call relating to your request.
Providing a telephone number does not by itself override rights available under applicable law.
11. Communication Records
We may maintain records relating to:
- consent;
- unsubscribe requests;
- communication preferences;
- messages sent;
- delivery events;
- responses;
- inquiries; and
other communication history
where reasonably necessary for operational, legal, compliance, security, or service purposes.
12. Updating Preferences
To update communication preferences, use available account or unsubscribe controls or contact:
13. Contact
Questions about electronic communications may be sent to:
Accessibility
Effective Date: July 8, 2026
AskEmma.ca is committed to providing a respectful and increasingly accessible digital experience for people with disabilities.
We recognize that accessibility is an ongoing process and that technology, standards, user needs, and the Platform itself continue to evolve.
1. Our Commitment
We seek to identify, prevent, and reduce accessibility barriers in connection with the AskEmma experience.
Our accessibility efforts may include work relating to:
- keyboard navigation;
- semantic structure;
- headings;
- labels;
- form usability;
- colour contrast;
- text alternatives;
- focus visibility;
- readable content;
- responsive design;
- screen-reader compatibility;
- error identification; and
- other accessibility considerations.
2. Accessibility Standards
Where applicable, we seek to meet accessibility obligations under Ontario law, including applicable requirements associated with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) and related standards.
For web accessibility, we seek to improve the Platform with reference to applicable Web Content Accessibility Guidelines (WCAG) requirements and recognized accessibility practices.
This statement is not a representation that every page, feature, third-party integration, or piece of content is free from accessibility barriers.
3. Ongoing Improvement
AskEmma is an evolving technology platform.
New features may include:
- AI-generated content;
- property-search tools;
- maps;
- filters;
- listing information;
- third-party data;
- images;
- charts;
- interactive controls; and
- external integrations.
We seek to consider accessibility as features are designed, reviewed, and improved.
4. Third-Party Content and Services
Some Platform content or functionality may rely on third parties, including:
- map providers;
- listing-data providers;
- embedded services;
- authentication services;
- external documents;
- images supplied by others; and
- linked websites.
We may not control every accessibility aspect of independent third-party content or technology.
Where a barrier is reported, we will review what reasonable steps are available within our control.
5. Alternative Access and Assistance
If you experience difficulty accessing information or completing a task through AskEmma, contact us.
Where reasonably possible and required, we will work with you to identify an alternative method of accessing the information or service.
6. Accessible Formats and Communication Supports
Requests for an accessible format or communication support may be made by contacting:
Please tell us:
- what content or feature you are trying to access;
- what barrier you encountered; and
- what format or support would be helpful, if known.
We will consider the request and respond in accordance with applicable requirements and the circumstances.
7. Accessibility Feedback
We welcome feedback about accessibility.
Feedback may relate to:
- navigation;
- forms;
- colour contrast;
- text size;
- keyboard access;
- screen-reader use;
- images;
- property search;
- maps;
- AI interactions;
- documents; or
- other barriers.
Please send accessibility feedback to:
Including the page, feature, browser, device, and nature of the problem can help us investigate.
8. Response to Feedback
Accessibility feedback will be reviewed and, where appropriate, used to:
- investigate barriers;
- identify improvements;
- prioritize fixes;
- improve processes; or
- provide an alternative access method.
9. No Retaliation for Accessibility Requests
A person will not be treated adversely merely for raising an accessibility concern or requesting an accommodation in good faith.
10. Changes to This Statement
We may update this Accessibility Statement as:
- the Platform changes;
- accessibility work progresses;
- standards change;
- legal requirements change; or
- new barriers or solutions are identified.
11. Contact
For accessibility questions, feedback, accessible-format requests, or assistance:
Email: hello@askemma.ca
Real Estate Professional Identification:
Alex Goodman, Sales Representative
RE/MAX Your Community Realty, Brokerage
Contact & privacy requests
Reach us, or make a privacy or data request, on the contact page. Open →